SMO stands for Social Media Optimization. It’s an ever-evolving set of activities that you have to do to create active, engaging, and opportunistic social media profiles. It involves from creating content to optimizing it with best practices to get maximum engagement.

SMM usually refers to Social Media Marketing – it’s a broader term that involves SMO & paid media marketing done on social channels like YouTube or Instagram. Social media agencies like us have a dedicated team to manage the paid and organic part of your social media campaigns for the best results.

SMO strategy usually involves 4 areas – content, use of social media features, community engagement & tracking. Crafting compelling content, writing optimized post titles and descriptions, use of buttons and hashtags, responding to comments & DMs, & Collaborations are some of the key strategies that SMO use.

A good SMO strategy that we plan will always have high-quality, shareable content that is platform-specific, will have visual appeal, and a clear CTA. The supporting captions will have popular hashtags to boost visibility, and the content calendar will be planned in a way that there are recurring elements of community engagement like polls, collabs, contests, Q&A, etc.

With media evolving every day, social channels support multiple formats and a specialist social media agency like us can make your blog articles, images, infographics, videos & social media ads take center stage on users’ feeds

SMO & SMM are crucial elements for brand building. It’s a way to build a stronger presence in the consumer base and boost brand loyalty. It can also drive rankings and traffic to the website indirectly.

The biggest mistake they make is to try to do this on their own. Social media profiles need consistent publishing, resonating content creation, aligning brand voice & tracking analytics for adaptation. All this requires micro-planning that is aligned towards the bigger goal and businesses usually end up with inconsistent posting schedules, ignoring engagement, and neglecting analytics.

You can track engagement metrics like the count of followers, likes, shares, and comments, or brand awareness metrics like reach or brand mentions. You can also measure website traffic & unique visitors coming from social channels via website analytics.

Pricing is usually flexible. Social Media Agencies like us offer package options that you can choose from depending on the budget or we can create a customized package as well. Also, SMO is a cost-effective way in the long-term to have sustainable growth and brand presence so the ROI in the long-term is much greater than the investment.