Social Media Branding

You need one reason to prioritize Social Media, We'll give you six

Hear whenever you're mentioned

Whether you choose to disrupt social media as an angel or devil, you’d want to know if you’re succeeding or not. We can tell you the user sentiment with proper tools in place.

Keep 'em coming back

By engaging with your fans and fostering a community, you turn one-time buy flings into happily ever after’s (with shopping carts that are never empty). It’s like a double rainbow of customer lifetime value!

Social for Image Seeding

Turn the sentiment from ‘who’ to ‘wow!’ using social, strategically. Transform your online image with us writing your social media story.

Empire of Engagement

Gift your business some good content creators & copywriters (like us!) and see how it gives you a device to promote, sell, educate, or simply have a conversation with your customers.

Douse the Fires

Since your customers will be able to tell you directly, they will be direct. You’ll know when they’re not happy and a specialized team can help you turn this into a customer service opportunity for a positive experience.

The Modern Word of Mouth

Social Media is all about sharing. Be the brand that your followers and customers love to share, and grow your social circle without putting in a penny to it.

We're Spread To All Channels, Just Like Your Screen Time is!

It's the 2nd biggest search engine & it needs attention like one. A whole different kind of SEO & campaign management goes into managing a YT channel efficiently that we're an expert of.

Trendy is what trends on Instagram. From monitoring page analytics to viral-worthy content creation, SMO services have never been needed more before!

The big daddy of all socials is popular for engagement & customer relations + the audience data is second to none. We'll craft campaigns to build a community that follows you everywhere.

The professional's network has evolved into a channel that shouts of mature, quality content building. Be the industry leader by having an optimized LinkedIn presence.

The micro-trendsetter for bursts of virality to keep your brand relevant & on-trend. We'll listen to each hashtag & brand mention to ensure you're in the right social light here.

You may need to operate on Pinterest, Snapchat, Quora, Tumblr, etc. depending on where your customers are. But fret not, wherever you are, we're there to enlighten you.

Why Go With Lantern Digital?

Equipped With The Tool Kit

We love SMO because we get to be nosy with your permission and we have invested in tools for it. We listen to each mention about you to keep up-to-date with the brand sentiment.

Know the audience targeting nuances

Our keyword research experts mine the field of keywords with tools that unlock user insights. We make smarter decisions by using these insights into audience behavior and trends.

Brand Image Protectors

Since we know your customers’ sentiment, we know when it’s turning negative. We form a right response to your consumer, and turn it into a positive experience with your service.

The Crafty Creators

You may find our creative team is a bit of a fantasizer, but they’re fantastic at turning your vision into a social reality. These creative experts generate ideas and creatives that peak engagement on your profile.

Experts At Work

The micro-trendsetter for bursts of virality to keep your brand relevant & on-trend. We’ll listen to each hashtag & brand mention to ensure you’re in the right social light here.

Frequently Asked Questions

What is SMO?

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SMO stands for Social Media Optimization. It’s an ever-evolving set of activities that you have to do to create active, engaging, and opportunistic social media profiles. It involves from creating content to optimizing it with best practices to get maximum engagement.

What is the difference between SMO & SMM?

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SMM usually refers to Social Media Marketing – it’s a broader term that involves SMO & paid media marketing done on social channels like YouTube or Instagram. Social media agencies like us have a dedicated team to manage the paid and organic part of your social media campaigns for the best results.

What are some key SMO strategies?

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SMO strategy usually involves 4 areas – content, use of social media features, community engagement & tracking. Crafting compelling content, writing optimized post titles and descriptions, use of buttons and hashtags, responding to comments & DMs, & Collaborations are some of the key strategies that SMO use.

What are the key aspects of a good SMO strategy?

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A good SMO strategy that we plan will always have high-quality, shareable content that is platform-specific, will have visual appeal, and a clear CTA. The supporting captions will have popular hashtags to boost visibility, and the content calendar will be planned in a way that there are recurring elements of community engagement like polls, collabs, contests, Q&A, etc.

What are different types of social content that can be optimized via agency?

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With media evolving every day, social channels support multiple formats and a specialist social media agency like us can make your blog articles, images, infographics, videos & social media ads take center stage on users’ feeds.

What are the benefits of SMO & SMM?

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SMO & SMM are crucial elements for brand building. It’s a way to build a stronger presence in the consumer base and boost brand loyalty. It can also drive rankings and traffic to the website indirectly.

What are some common mistakes that businesses make with their social media?

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The biggest mistake they make is to try to do this on their own. Social media profiles need consistent publishing, resonating content creation, aligning brand voice & tracking analytics for adaptation. All this requires micro-planning that is aligned towards the bigger goal and businesses usually end up with inconsistent posting schedules, ignoring engagement, and neglecting analytics.

How can I measure success of my SMO efforts?

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You can track engagement metrics like the count of followers, likes, shares, and comments, or brand awareness metrics like reach or brand mentions. You can also measure website traffic & unique visitors coming from social channels via website analytics.

Is it expensive to get people to manage your social media?

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Pricing is usually flexible. Social Media Agencies like us offer package options that you can choose from depending on the budget or we can create a customized package as well. Also, SMO is a cost-effective way in the long-term to have sustainable growth and brand presence so the ROI in the long-term is much greater than the investment.

Hear whenever you're mentioned

Keep 'em coming back

Social for Image Seeding

Empire of Engagement

Douse the Fires